Heyyyy there, friend, welcome!
Please come in and take a seat, letâs have a little natter.
Before we go too far, letâs address the elephant in the room (or should we say the goat in the room). Why are we called GOAT Blends? Do we supply seasonings for goat meat?
No, thatâs not it. Although our blends are epic on goat as well.
Weâre called GOAT because itâs the acronym for the Greatest Of All Time. Weâre dedicated to making the very best seasoning blends and condiments to make your next meal the Greatest Of All Time.
Isnât it a bit cocky to say that?
Well, we donât think so. Weâre striving night and day to make the very best quality and very best tasting seasoning blends thatâll make a huge difference to the food you serve to you and your family. Great flavour is a journey, not a destination. We strongly believe that if weâre not constantly innovating, testing and tasting to create the very best products, weâre going backwards. And weâre not here to go backwards!
Weâre on a serious mission to make your next meal the best one youâve ever had.
If youâve made it this far, letâs delve a little bit more into some of our values, and what they mean.
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You know what really gets our goat? Itâs when people shove a load of stuff in a jar, give it a wacky name and call it âartisanâ. Because really, we all know thatâs not artisan or quality. Weâre striving for quality ingredients, quality flavours and quality personal service. Every single jar is made in small batches in the UK for ultimate freshness. Now thatâs quality.
Weâre deadly serious about flavour, first and foremost. Weâre not here to peddle you some stupid fads, iffy health claims or corporate greenwashed BS. Sure, weâre always looking to be more environmentally conscious and sustainable, but come on, thatâs a requirement these days, and not a unique selling point. Letâs face it: do you really want to serve up a meal thatâs just lacking flavour?
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Now this is where we like to get a little bit nerdy, because seriously, does anyone really believe that old chestnut of âlet the flavour of the meat speak for itselfâ? Or is that really just a really good way of demonstrating a lack of imagination? We like to research the heck out of different ingredients and flavour pairings, at a real molecular level, to bring you the best-tasting seasoning blends. Now weâve done the research, get on and shake that stuff on!
You could call it passion, but weâll call it curiosity. (Passion has got to be the most over-used word in corporate jargon) Weâre deeply, weirdly, madly in love with researching, testing and tasting every single flavour and idea we come across. Because sometimes, no matter what the research says, youâve just got to try it and then the magic happens, and you get that âooohâ moment.
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A quick word about salt, sugar and other ingredients. Weâve made no bones about the fact that weâre aiming for the greatest seasonings ever made, and that means that you need to cover all five taste elements that contribute to great flavour: sweet, salty, sour, bitter and umami. And that means that we will often include salt, sugar and other additives when required. No salt + no sugar = no flavour.
And that, my friend, is why weâre called The GOAT. But itâs not all about us. Itâs about making your next meal the Greatest Of All Time.
Letâs do it.
shop now![](https://goatblends.com/wp-content/uploads/2023/01/GOAT.jpg)